Journey Map – Notes

Human Centered Design – Designing something for the people who are using it (the priority)

  • Allows you to identify and strategize for key moments in the product, experience, or service you’re designing
  • How the audience first becomes aware of the solution
  • How the audience makes the decision to try it
  • What the audience’s first interaction and engagement is going to be like
  • How might they become a repeat user (how and why would they come back?)
  • How it would impact their life
Notes about the users that are expected to use and engage with the project.

The university students are already Eat Street users and know the area of Northshore well, and are social media driven, which would make the project the perfect opportunity to attract visitor engagement and build on Northshore’s brand.

The Retirees are looking for things to do in order to keep busing during the day which would provide the perfect increase in daytime activity throughout the week for Northshore as they are looking for quieter engagement with the community but also Northshore provides easy walkability for the users due to the large flat walkway along the river.
Notes about the users that are expected to use and engage with the project

Local and international visitors are also expected to come and engage with the project due to the close proximity of Northshore to the airport and other members of the Brisbane community can extend their experience through doubling up with going to Eat Street in order to make the most of the trip to Northshore, staying for an adventure or to kill time before or after going to Eat Street.
Notes about the users that are expected to use and engage with the project

Families with young children are the perfect user on a weekday afternoon or on the weekend as the parents are trying to get their kids engaged with the community and keep them active. This project is perfect for families of all incomes and encourages education and creativity which parents are always trying to instill in their children.

Primary schools are another user which allows young children to connect with the community through the art and historical connection of the project. Children can come on excursions not only to paint the shipping containers as a school community but also then visit the finished project and see their contribution to the community which would provide a connection to place at Northshore, a connection that kids don’t usually feel as they don’t often have the opportunity to contribute to society in such a way.
The Maze would be constructed and revealed in different stages in which the community can participate and gain suspense for each reveal.

The first stage is the contribution to production in which the community can paint the shipping containers and help shape what the final product will look like whilst also building a connection to place at Northshore as they are making their own contribution to the space.


The next stage is that of a digital footprint in which members of the community can upload their drawings or photos to the Northshore website and the community can vote on the pieces they like the best, these pieces can then be projected into the inside of the shipping containers

The physical engagement is the next stage in which the community will use the space and engage with the project through walking through the maze with family and friends once it is fully built
The painting of the shipping containers will be a community event in which different members of the community (e.g. Residents of Northshore, Indigenous peoples, Brisbane schools, the wider community) can come together on different painting sessions and contribute in the development of the project. This will allow people to make a more personal connection with Northshore as a place, expand brand awareness, and will also make those who participated in the painting sessions want to come back and engage with the finished project and see their contribution in person.
One of the other aspects of digital engagement further along the process is that of people using their phones in order to track their movement throughout the maze in which they can participate in a maze race and compete against their friends and family to see who gets through the maze the fastest.

The other form of digital engagement further down the track is that of a tablet outside showing the movement of those inside the maze through the use of motion sensors, also allowing the limitation of how many people are allowed in the maze. This will be done as every time someone finishes the maze and exits, the tablet will display a 1, 2, 3, GO in order to stop the over crowding but also adding to the fun of the maze as it is another aspect which leads people to believe that it’s a competition to get through the maze quickly.


People could also schedule maze race sessions where a group of people could book out the maze for an hour and the family or children can race each other to get the best time individually and in teams.

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