Audience: Young family – Mum with a 10 year old & 7 year old

Arrive at Northshore in the afternoon when the kids have finished school -> Mum takes the kids to the maze as a new activity to keep them active, engaged, and spark their creativity -> Mum sets up afternoon tea at one of the tables around the maze -> The kids try to find their artwork on the maze which they painted during the community painting sessions a couple of months prior -> The kids compete for who can go through the maze the fastest on the mums phone and upload it to the maze’s website, feeling a sense of acheivement in the eye-catching and personal development which they helped to create -> Mum competes as well -> They settle down for afternoon tea by the river -> Mum takes a photo of the kids in front of the aquatic feature container -> Mum posts photo on Facebook which increases brand awareness and makes Northshore a recommended area for her friends and other families -> Through the word of mouth, the maze becomes a popular place for families to bring their children for playdates and to keep them entertained and active after school.